Supporting sports with Run Ukraine
We are proud to announce our partnership with Run Ukraine, the largest running event organizer in Ukraine.
25/032025
10/032025
Launching the START teen podcast
We are creating the first teen podcast by a cereal brand!
01/032025
Redesigned START cereals – new packaging!
The new START means even more style and taste!
15/022025
Partnership with Shakhtar Academy
We are pleased to announce our partnership with the Shakhtar Academy, where future football stars find strength and energy in our products.
01/022025
NEW – AXA products without white sugar
We listen to our consumers and proudly present a new line of AXA products without white sugar.